Great things come in small packages
Chewing gum is a product category full of excitement for consumers and customers alike as witnessed by its exceptional growth in recent years. The category has become one of the fastest growing parts of the confectionery industry because of ever increasing innovation which is founded on meeting real consumer needs, and so, delivering very tangible benefits.
Gum has a vast range of applications, from a great tasting and low calorie confection, to a delivery vehicle for dietary supplements and even medication. The manufacturing process, product form (small pack sizes) and its insignificant contribution to diet of macronutrients (fat, sodium, sugar, calories) distinguish it from other food stuffs.
Beyond the traditional positive aspects of great taste and fresh breath, sugar free chewing gum is scientifically proven to deliver oral care benefits including tooth cleaning and strengthening, plaque reduction, and the reduction of dry mouth. Additionally emerging science has shown that chewing gum can also aid concentration, ease stress, help reduce calorie intake and aid smoking cessation.
Building on decades of activities by our predecessor associations in Europe and North America the International Chewing Gum Association (ICGA) has become the leading voice of the chewing gum industry. Since its establishment in 2005, ICGA continues to gain recognition and credibility among decision-makers across the globe.
As companies in the industry our individual focus is on developing great new products, convenient packaging and promoting sustainability. As an international association we focus on ensuring that the category continues to be able to meet the needs of consumers and raise awareness of the benefits of gum. So whether you are a customer, consumer, regulator or just an interested observer we appreciate your interest in our business and encourage you to continue to enjoy the benefits of chewing gum.
If you have any questions please do not hesitate to get in touch icga@gumassociation.org
Poul Weihrauch, ICGA President